
Tan Lee Lee
"Love, Faith, Patience, Persistence, Conscientious, Sincerity"
As a wealth solutions consultant, we need to have many “hearts”.
爱心 (Love),
信心 (Faith),
耐心 (Patience),
恒心 (Persistence),
细心 (Conscientious),
诚心 (Sincerity).
These “hearts” allowed me to come a long way and often a simple “thank you” from customers fills me with joy.
Work Experience / Resume
If I were not a wealth solutions consultant, I would still be doing project management & marketing related work. While these fields can be quite interesting and enriching, they do not provide me with the same job security and recognition.
It took me quite a while before I decided to join my current boss/mentor Tan Eng Seng (Director of Alliance Organisation). Because of his patience and sincerity towards his clients (I am his client) and coupled with some external factors, I decided to join Alliance Organisation.
Being a wealth solutions consultant is not only about providing a sound financial plan to customers. We need to offer meaningful advice and educate clients to make suitable decisions which they are often too overwhelmed and confused which insurance plans and investments that are appropriate for them.
I’m glad I chose Alliance Organisation. They are like a big family with a good organisation culture, training support and great mentors. Everyone is selfless and willing to share whatever they have. These virtues resonate with Alliance vision statement “To Build a highly Proficient, Productive and Professional practice that is recognised as a Preferred Wealth Planning Organisation”.
YEARS IN FINANCIAL PLANNING: SINCE 2010
AREAS OF SPECIALTY
- Protection & retirement
Awards & Accolades
Signature Award 2017
My Story
Baking has become a part of me, though I am still learning. I’m delighted when friends and families enjoyed the cakes/cookies I have shared with them.


Customer Testimonials

Lily was extremely polite and accommodating when I first contacted her to inquire on my upgraded scheme of MediShield Life Insurance. She explained everything in detail with illustrated examples of my upgraded insurance to analyse my financial needs and even went to the extent of helping me analyse policies purchased from other insurance companies.
I would recommend her to my friends as she is a caring, knowledgeable person, and knows which policies would be suitable to her clients when the need arises.
– Teh Tau Tje

Lily is very trustworthy, patience and provides excellent service to her clients. She has made the process of dealing with insurance easy and swift. She even made recommendation and provide extra efforts to make clients understand the insurance policy in a summary report. Thank you Lily for her excellent service.
– Low Chong Giap

Lily has been assisting me with my investment plans for the past 3 years. She is helpful and friendly. One thing I like about her is that she is not pushy to her clients. She will propose plans which suits my requirements and they are making good progress.
– Leong Wai Kit
Ready for a Transformation?
Let us be part of your big journey.
We promise to guide you through every step of the way.

