Phylise Er

"Kindness is the language which the deaf can hear and the blind can see."
-- Mark Twain

Kindness is the source of joy and happiness. Being able to give is a gift, sharing brings us joy and happiness. Give generously…and immerse yourself in joy and happiness.

Work Experience / Resume

B. Arts, CFPCM

I have been an Associate Manager with Alliance Organisation representing HSBC Life (formerly AXA Singapore) since 2002, serving clients from all walks of life. My systematic approach in financial planning has made it a simple and easy process for my clients, to meet their financial goals with assurance, which has won me many referrals.

Insurance may be just a tool. However, it takes craft and expertise to use such tools to help my clients plan for their future and to take care of the unforeseen circumstances. With the right application, insurance eventually became a solution instead.

Over the years, I have also assisted my clients with their claims, whether it is personal accident, hospitalisation, diagnosis of Critical Illness or even Death Claim. Every claim is the outcome of a promise. A promise to take care of oneself or his/her loved ones.

Through this, I saw the benefits of financial planning and the wonders of insurance. The peace of mind and joy it brings to my clients is immeasurable and I’m glad to be part of their journey.

YEARS IN FINANCIAL PLANNING: SINCE 2002

AREAS OF SPECIALTY

I am passionate in planning for my clients’ Protection and Retirement needs.

Planning for protection – to take care of the unforeseen circumstances which we do not have any control over it.

Planning for retirement – to enjoy your golden years, working on what is within our control.

Awards & Accolades

MDRT - Million Dollar Round Table 2007, 2008, 2014, 2018 - 2024
Lifetime Million Dollar Round Table (MDRT) in 2024
MDC - Million Dollar Club 2013, 2015, 2018, 2019, 2021, 2022
Jubilee Club 2021 - 2024
Signature Award 2021 - 2023
Star Club 2010, 2011, 2016, 2017, 2020, 2023
Summit Club 2014, 2024
Quality Club 2015 - 2017
Top A&H (Accident & Hospitalisation) 1st runner up in Year 2017
Wealth Management Silver 2006, 2007
Wealth Accumulator Silver 2007
Financial Planning 2006, 2007, 2008
ISC - International Sales Convention 2013, 2014, 2015, 2017 - 2024
ASC - Regional Sales Convention 2015, 2016, 2019

Since 2002 in HSBC Life (formerly AXA Singapore), I am still learning new things every single day. Awards is a form of encouragement, but my main motivation is to be able to help many people from all walks of life. My clients feel happy for me when I receive awards and they would encourage me to keep it up. For me, it is more like studying hard for an exam when we were young. When I passed the exam, I felt I did not let my parents down. The award is like not letting my clients down.

My Story

I enjoy volunteer work and meditate daily. My busy work schedule requires me to work in tip top condition at all time and meditation has helped me to keep a clear and calm mind.

I volunteer regularly at a meditation centre and I am happy that my family is also involved in these activities with me.

Customer Testimonials
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Phylise has supported me with my insurance and wealth management needs for years. She is diligent and I found her highly knowledgeable and up-to-date with her product knowledge. In addition, she cares for her clients and makes proposal and analysis from her client's perspective, adopting a long-term partnership approach rather than one-off sales transaction. She follows up promptly and regularly, demonstrating her commitment to her trade. I highly recommend Phylise and I hope she will continue to find satisfaction and strong belief in her trade so that many more people can benefit from her support.

– Jayne Cheng Poh Ching

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好!非常感谢您一直以来对我们的关心和热心服务!每一次您都是很有耐心和专业地向我们解释疑问,有问必答,像朋友一样关心理解我们,使我们对HSBC Life (formerly AXA Singapore)非常信任。当初之所以选择HSBC Life (formerly AXA Singapore),也正是被您的专业和真诚所打动,所以在此特别向您和HSBC Life (formerly AXA Singapore)表示由衷的感谢!

– Jiang Benhua

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I've known Phylise for more than 15 years. She has always been very passionate and dedicated in her profession. Phylise is a reliable partner to help with sound financial planning advice which caters to your needs and changes in your life. It's definitely my pleasure to have Phylise as my wealth solutions consultant.

– Patricia Cheng

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Phylise has been our family adviser since 2011.

Over the years, she has helped me and my family with all our financial planning need, be it claim or new application. She is very professional and sincere when dealing with her clients. We highly recommend Phylise to anyone who needs helps with their financial planning. Our trusted no 1 Wealth Solutions Consultant.

– Elisa and the Foo Family

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Please note that the ownership of this website belongs to a representative of HSBC Life (Singapore) Pte. Ltd. The views and opinions expressed in this website are solely that of the author and do not necessarily reflect the opinion of HSBC Life (Singapore) Pte. Ltd. For the avoidance of doubt, HSBC Life (Singapore) Pte. Ltd. does not make any representations or warranties, express or implied, as to the completeness or accuracy of the information contained in this website. Further, HSBC Life (Singapore) Pte. Ltd. expressly disclaims any and all liability relating to or arising from the use of and/or reliance on the information contained in this website.