It began with a simple conversation during my university days that introduced me to the world of financial planning. More than three decades later, it remains one of the most meaningful decisions of my life — not only because of the career it built, but because of the people and families I have had the privilege to serve.

‍P — Purpose-driven. I chose this profession to make a genuine difference in how families experience financial security. Behind every number is a name, and behind every name is a story that deserves to be heard.

E — Empowering families. A good financial plan starts at home - built with intention, reviewed regularly, and designed to help families navigate life's uncertainties. When a family plans well, everyone benefits, even across generations.

A — Advocating holistically. Not every problem has a financial solution. I work alongside other professionals to serve my clients holistically— walking with them through life’s most vulnerable moments with care and without judgement.

C — Comprehensive estate planning. Many plans out there are scattered and reactive. I am committed to helping families build plans across generations, circumstances and life’s unexpected turns.

E — Enduring relationships. At Alliance, I am proud of the team we have built — people who live meaningfully and care relentlessly. The most rewarding part of this work is not any single transaction. It is the trust built across decades.

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YEARS IN FINANCIAL PLANNING: SINCE 1989

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Million Dollar Round Table 2021 - 2026

Premier FP Club - 2026

^‍Star Club Qualifier 2009 – 2019, 2021, 2023, 2024

Million Dollar Club 1996, 2020

Jubilee Club 2023

Top Quality FP (2nd Runner Up) - 2023

Signature Award 2017 - 2023

Long Service Award 2020 (30 Years) HSBC Life (formerly AXA Singapore)

Quality Club Qualifier 2015, 2016, 2017, 2018

Top General Insurance Award 2018 (3rd Runner Up)

Financial Planning Awards 2004, 2005, 2006, 2007, 2008

CEO Challenge Shield Winner 1994 - 1995 (Agent Category)

Million Dollar Round Table 1994 (1st Qualifier in Organisation)

Top Agent of the Year 1993 (Agents Category)

Top Financial Plan (Group - ChFC) March 2007

When Planning Becomes Providence

Some stories stay with you not because they are dramatic, but because they are deeply, quietly true.

A dear friend — someone I had known since our pre-university days — passed away suddenly in an accident. No warning. No goodbye. Just the jarring reality that someone full of life was gone, and a family left to face the world without him.

He was a C-suite leader who travelled frequently for work. But no matter how demanding his schedule, he always made time to plan. Every trip, every new season of life — he would come back to make sure his family was protected. He never said it in grand terms. He simply showed up, signed the papers, and went back to his life. That quiet consistency was his way of saying ‘I love you’ to the people who depended on him.

When he passed, that love became tangible in the most practical ways. The mortgage was paid. The car loan was cleared. An income stream was in place — steady and reliable — giving his dependants the freedom to choose how they wanted to live, rather than being forced back to work by financial pressure. The estate planning and nominations we had put in place meant that distribution was straightforward and efficient. No disputes. No delays. No unnecessary suffering layered on top of grief.

They were grateful. That word does not quite capture it — but it is the word they used, and I will never forget the weight of it.

I am both glad and sad when I think of him. Glad that we had done the work together. Sad that it was needed so soon. That bitter sweet feeling is something I carry into every client conversation — a quiet reminder that we never truly know how much time we have, but we can always choose to use it wisely.

This is why I do what I do. Not for the transaction. Not for the numbers. But for the moment when a plan — quietly put in place years before— becomes the thing that holds a family together when everything else has fallen apart.

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“Live a life of love. Just as Christ loved us.”

— Ephesians 5:2

Love is not passive. It shows up and does what needs to be done — even when it is inconvenient, even when it is outside the job description. That verse is not just something I believe. It is how I work.

R — Reconciliation shaped my earliest steps. Starting my business in the late ’80s was about setting things right — honouring my parents, clearing my school loan, and building a home. These were acts of love and responsibility, a settling of accounts not just financial but deeply relational.

‍E — Eternity-awareness keeps me grounded. Reading feeds my mind. Swimming frees my soul. Music lifts my eyes beyond the immediate. Every simple joy is a reminder that life is a gift to be received, not just a race to be run.

A — Authenticity means showing up as myself — fully, warmly, without pretence. My friendships span decades. My workplace is a team built on loyalty and genuine care. I bring that same self into every client relationship.

L — Love is the foundation of everything. I give my best each day not out of obligation, but out of the deep conviction that how we treat one another is the truest measure of a life well lived.

‍“We help individuals and families keep together what they have spent a lifetime putting together.”

Alison is a very upbeat and cheerful person. She’s cheerful, funny and patient. She is someone with a personality that you will enjoy talking to and hanging out with her if you have time after your insurance consult! She is well-networked – even if something’s not under her portfolio, she gets you someone you can trust, who does. Alison shows up, fully. She is one of the rare agents who did not dabble here and there but solely on insurance which I appreciate. It shows a genuine dedication to the craft. Being intelligent and focused, I would say she displays a lot of empathy and she has a kind heart. All the ingredients I would like, as my Wealth Solutions Consultant.

– Josephine Chia

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Dear Alison, Congratulations! You are most deserving of this long overdue acknowledgement for your high standards of professionalism and commitment to your clients and in your career all these years. Your continuous dedication to clients, business excellence and educations just reaffirms my complete faith in you. I know my financial affairs are in good hands as you would always have my best interests at heart and I gladly recommend your services whenever possible. I would like to take this opportunity to express my thanks for the work you have done for me and my family. I will continue to rave about your services!

– Catherine Chung

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1. Alison is very knowledgeable about a full range of insurance types and investments, and very attentive.

2. She has provided my husband I both personal insurance and products to support our businesses. Including home and contents, keyman accident and health insurance.

3. Alison once sat with me for almost a day to go through insurance requirements across my business and home life.

4. Alison is very diligent in understanding my needs and proposing suitable products. She helps me manage claims, I only need to call her for health or home issues and she handles all the paperwork.

5. Congratulations Alison for being selected for HSBC Life (formerly AXA Singapore) Signature 2018, great recognition for your hard work

– Fiona Nixon

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I have met Alison about 20 years ago through a mutual friend. Over these years, she has been very sincere in her engagement with me, never forgetting to keep touch with me and always working with me to analyse my coverage and priorities with my changing needs. I actually treat her more as a friend, than just a wealth solutions consultant. I will definitely recommend her to my friends!

– Chia Sock Ker

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Alison has been helpful, professional with great product knowledge, has excellent customer service, high energy level & fast response. You will recommend me only the products that best suit my needs. I sought your advice on various issues, not necessarily insurance related. You would always go beyond your duties to find me the answers. I truly appreciated it. You are an agent who works with passion and always put the needs of clients first. If I have any queries related to insurance, you are always the one I will call. I will certainly recommend you to my friends, telling them that they can be rest assured that their insurance needs/claims will be well taken care of by you if they engage you as their agents.

– Jaslyn Ong

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Once again Congratulations and you deserve a place in HSBC Life (formerly AXA Singapore) Signature Award. I can recall vividly the first time I met you at my sister Jenny Pang’s home at Bukit Batok in the night. Jenny’s husband Chua had a massive stroke in July 2015 and is now in a nursing home, in a vegetative state with no hope of recovery. Chua had bought 3 HSBC Life (formerly AXA Singapore) policies from another agent many years ago. You were sent to meet us to help sort out the 3 policies as we contacted HSBC Life (formerly AXA Singapore).
You were helpful, assuring and clear in your explanations and genuine in following up with our many questions. It was a very painful and distraught time for Jenny and our family. Thank you for the care and sincere help you have given to Jenny. Jenny Chua do not have any children. You have given so much of your precious time in the night which is meant for your own family. All 3 policies had been settled and already paid to CPF as Chua bought with CPF funds. It helped Jenny to pay his monthly nursing home full care around $5000.00!

Recently you have given your precious time to spent with my daughter Dr. Josephine Lo to settle issues and frustrations left behind by your ex HSBC Life (formerly AXA Singapore) agent who was recommended by me to my daughter. You gave Josephine trust in your company again and you held HSBC Life (formerly AXA Singapore) high for what it stood for highest standard of professionalism, compassion and care for customers with an extra mile! Josephine truly appreciates your time and professional effort and a good listening ear.

You have now a new customer with confidence. As grandparents we bought a policy for Josephine’s son Jacob when he was one month old on February 2016 as a gift with your ex HSBC Life (formerly AXA Singapore) agent. We are glad that you will be handling this policy for Jacob. And we are sure there will be many more to come. We wish you Good Health Good Life and Great Success. HSBC Life (formerly AXA Singapore) is privileged to have you on their SIGNATURE Team.

– Lucy Lo

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Alison has been my Wealth Solutions Consultant for many years, and throughout the whole period, she has always been a very reliable and professional consultant. Due to her diligence and her going the extra mile for her clients, she has achieved award after award, which is not surprising given her dedication. With her taking care of the policies I have with her; I have no worries as I know she is very responsible and will deliver. She is highly recommended and deserves the highest award!

– Millie Low

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We have just returned from our holiday in Australia recently. It is your professionalism that makes us confident to leave our home and know if something negative befalls our home, we are well insured. I would like to thank you for your services. You are always so efficient and attentive. Your warm character is evident, and a wonderful bonus when spending hours to assess our collection. You always go the extra mile, and we really appreciate your effort! You are the most attentive insurance agent we have dealt with.

– Jill Morgenroth

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